The length should be between 50 and 60 characters and the relevant keywords s...

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Very important: It’s not just the frequency of the keywords that matters. So you ca n’t overdo it with keyword density . Keyword stuffing harms the flow of reading and is also recognized by search engines. Find the ideal title The title is the first thing that catches the reader's eye. Therefore, it should attract attention and arouse curiosity. The title also has a very high weighting for the search algorithm. To do this, use the title tag in the HTML source text .


Your brand name must also not be missing in the title. Use meta descriptions In addition to the title tag, the most important meta tags include meta descriptions . These are short descriptions of your page that appear in organic search results. The relevant keywords should definitely be included. Avoid duplicate Phone Number content If you are the reseller of the products, you should not simply copy the texts from the manufacturer. Copied content is immediately penalized by search engines with a lower ranking. Therefore, avoid duplicates and instead rely on your own and unique content . Optimize product images Not only the text, but also the images should be optimized. Image captioning plays a big role in image SEO . In the title tag, enter the title of the image and describe the image in the alt attribute .





The alt tag is used if the image cannot be displayed. It is also a good idea to include your main keyword there. But only bring it in if the content fits. One of the most important ranking factors is loading speed . Therefore, pay attention to the file size of the image, although the edge of the image should be at least 300 pixels long . Furthermore, images in landscape format 4:3 receive a better ranking. Optimization of your online shop Do you already have a shop and would like to optimize the existing product descriptions for Google? This is a very extensive task. But with the right approach, it can be handled very easily. First, take care of the category texts , as these are the most relevant to your pages. Then optimize the descriptions of your best-selling products . As a next step, you should improve the positioning of the so-called threshold keywords .