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If you don't fall into this category, adding an image of your own face will definitely work better. You can play with, for example, a comic line or background to harmonize the avatar with the brand colors and make it easier to remember and associate it with your business.Today is the first entry in the series "Advertising on Facebook for beginners" . In the next articles in this series, I will guide you step by step from creating.

Advertising account, through its configuration and setting the Facebook pixel, to launching your first advertising campaign on FB. You will learn what the campaign structure looks like, how to choose advertising goals, what advertising material should look phone number list like, what settings to pay attention to, and how to record and settle FB Ads costs. I will show you sample and proven ways of selecting audience groups, you will learn what remarketing is and how to use it in your paid activities on Facebook.



Shall we begin? You can create an ad account in two ways: 1. Going to the Ads Manager. 2. Immediately create an account in the Business Manager (so-called Business Manager, in the rest of the text I will sometimes use the abbreviation BM). I recommend using the second option - thanks to this, in the future you will be able to easily share selected company resources ( advertising accounts, access to the fan page, permissions to the FB pixel, etc.) with other people, as well as assign additional websites or accounts to it.